CRM database is a repository, and hope to take the primary task of any company's CRM method is to provide quality information to populate the CRM database. The most obvious starting point is the existing customers, such as any existing query information and ordering process has been finishing. May need a little incentive to ensure a good response, but the company needs to take advantage of the characteristics of a lot of people are willing to express their views. Online survey for customer satisfaction and product evaluation survey form, in the form of market research, advertising and general promotion of existing customers and potential customers. However, despite the useful process orders and inquiries will not be on your own personal information, existing customers, nor will they analyze the potential customers. How to achieve accurate and effective CRM A good, cost-effective way to populate the CRM database online surveys and questionnaires population and personal information collected and lifestyle analysis information.